Food Mission brings a unique flavour of Taiwan

Venkat Raman –


Importers, wholesalers, distributors and other major players in New Zealand’s food industry would have an opportunity to understand and undertake dealership of a wide range of products from Taiwan this month.

The Taiwan Food Trade Mission will be at Langham Hotel (83 Symonds Street) in Central Auckland from 10 am to 1 pm on Monday, September 19, 2016.

The Trade Mission is being organised by the Bureau of External Trade of the Ministry of Economic Affairs of the Government of the Republic of China (Taiwan) in association with the Taiwan External Trade Development Council (TAITRA) and Taiwan Trade Centre, Sydney.

Extensive range

The visiting companies will showcase a wide range of products including Rice & Cereals, Noodles, Frozen Seafood, Prepared Food, Preserved & Canned Food, Sauces & Dressings, Confectioneries, Drinks, and Tea varieties.

New Zealand importers and traders will be able to meet the visiting company representatives on one-to-one basis and consider possibilities of mutually beneficial business partnerships.

Taiwan’s food and beverage sector has been experiencing healthy growth, posting record sales of US$ 3.40 billion in the January-­March 2016 quarter, up by 3.1% over the previous year. The sales were mostly from restaurants, takeaways and Taiwan’s ubiquitous tea shops.

Taiwan is New Zealand’s tenth largest trade partner (after India) with annual two-way trade of about $1.25 billion as at the end of September 2015. Of these, goods accounted for about $1.1 billion. There is immense potential for increasing trade.

Preferential Tariff

Taiwan’s products are known for their high quality of production, hygiene and rigid controls, enhanced by the friendly attitude of its manufacturers and exporters.

New Zealand and Taiwan agreed a comprehensive free trade pact on July 10, 2013 in Wellington. Called, ‘ANZTEC’ (Agreement between New Zealand and the Separate Customs Territory of Taiwan, Penghu, Kinmen and Matsu on Economic Cooperation) it aims to facilitate mutually beneficial economic co-operation and enhance bilateral and regional trade.

ANZTEC delivers preferential tariff access that gives New Zealand exporters a key competitive advantage in an important ‘Affluent-Asia’ market of 23 million people. It also includes innovative provisions on film and television, indigenous cooperation and air links that will expand existing creative, cultural and people-to-people links.

A Taiwan government spokesperson said that trade liberalisation has opened up dual-market opportunities, providing options for consumers in two places.

“We recognise that professionals in the Food & Beverage industry in New Zealand regularly come across a wide range of emerging trends and products. The visiting delegation of Taiwanese vendors will exhibit their latest, most innovative and finest products. This event will provide an opportunity to discover what is new, but most importantly, provide businesses with the knowledge and information that will give them a competitive edge within the industry.”

Global flavours

As home to ethnic diversity, Taiwan has incorporated the essence and flavours of foods from all over the world and developed well-known food processing industries, ensuring consumers safe, quality, and healthy foods.

The visiting delegation will showcase their latest and best.

Founded in 1970 to help promote foreign trade, TAITRA is the foremost non-profit trade and investment promotion organisation in Taiwan.

It boasts of a well-coordinated trade promotion and information network of over 1200 trained specialists stationed throughout its Taipei headquarters, four local branch offices in Hsinchu, Taichung, Tainan and Kaohsiung, and over 50 overseas branches worldwide.

Together with its sister organisations, the Taiwan Trade Center and Taipei World Trade Center, TAITRA has created a wealth of trade opportunities through effective promotion strategies.


Add a Comment