ASB puts another feather on GFS cap

Venkat Raman – 

One of the largest commercial banks of the country has honoured the largest Indian mortgage and insurance broker for its high achievement.

ASB Bank presented the ‘Number One Broker Award for New Money Advanced Award’ to Global Financial Services (GFS) Limited at an informal ceremony at the latter’s office in Airport Oaks on Monday, October 19, 2015.

ASB General Manager (Business Banking & Retail Specialist Services) presented the Award to GFS Managing Director Ajay Kumar at the event, watched among others by his colleagues including Head of Third Party Banking Marc Oliver, Regional Manager Richard Speir, Business Development Manager Parvez Bhandari, Broker Centre Manager Daniel Irwin and Lending Specialist Maggie Ip.

Strong Partnership

Mr Boyce later told Indian Newslink that ASB has enjoyed a strong partnership with GFS for more than two decades and that they have been working together to help customers achieve their homeownership and business ambitions.

ASB puts another- The GFS Team

“In that time, ASB has seen the growth and expansion of GFS to the high-achieving mortgage broker firm it is today. In recognition of the strong partnership, ASB presented the Award to GFS for the second year in a row,” he said.

Mr Kumar said that he and his team were proud to receive the Top Mortgage Award that was bank-wide from a large institution such as ASB.

Core Principles

“GFS has always focused on customer service with transparency, accountability, integrity and honesty as our core operating principles. Customers receive written communication and extensive documentation ensures that they understand all transactions. I believe that it is this customer-focus that has helped us to optimise benefits for them,” he said.

Winning an Award for the second consecutive year on a nation-wide basis, with a single-point operation was a testimony to the company’s belief that quality service to customers with openness cannot be compromised, he added.

“It was a great honour to get such an important recognition from a leading bank. I sincerely thank all customers and team members. I am also grateful for the support of the entire ASB team under the stewardship of Mr Boyce,” Mr Kumar said.

The ASB Award came on the heels of a number of other Awards to which GFS is now getting accustomed throughout the year.

Westpac Award

At the recent Westpac South Awards conducted by the Auckland Chamber of Commerce & Industry and Auckland Tourism Events and Economic Development (ATEED), an Auckland Council Controlled Organisation, GFS won the ‘Excellence in Customer Service Award,’ surpassing a number of companies across all sectors.

Indian Newslink had carried an extensive report on these Awards in its October 15, 2015 issue.

Customer options

It is not uncommon for mortgage brokers and finance advisors to try and obtain the best interest rates for customers but GFS scores on the way in which it is able to monitor the repayment schedules of clients and advise them of the ways and means of accelerating the process and enable them to liquidate the loan early.

The Company has developed its own model for faster repayment, claiming that it is unique and of proven utility in the country.

Hence, we believe that this is a big achievement for the team.


Impressive results

Established in 1999, GFS is one of the most successful firms dealing in mortgage loans and insurance and indubitably the largest in the Indian segment. Mr Kumar said that the combined value of mortgage loans sanctioned and the insurance premium written over the past 16 years had exceeded $6 billion.

“GFS focuses on helping customers finish their mortgage quickly rather than just arranging the mortgage. Our insurance services help customers protect their life and mortgages in unforeseen circumstances. We help our customers at the time of insurance claim and as a result, its claim settlement ratio in respect of life insurance is 100%,” Mr Kumar said.

ASB celebrates

According to Mr Boyce, the customers referred by GFS to his bank are not only home loan clients but also enjoy the benefits of the wider products and innovative services provided by ASB. Through working together, GFS and ASB have established a strong working partnership that centres on doing the right thing for the customer. At ASB, we celebrate success and congratulate Mr Kumar and the GFS team on the success that they have achieved and the value add that they are providing to customers,” he said.

Photo :

  1. The Team at Global Financial Services Limited
  2. Ian Boyce presents the Award to Ajay Kumar

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